Procrastination refers to delaying an activity, even if this will result in negative consequences. It is a prevalent problem and has been examined in different contexts such as work or educational settings. Previous research has found that procrastination is an important motive for using social media. The aim of the PhD project is to provide theoretical insights into the psychological mechanisms that underlie procrastination with social media. Importantly, the project shall examine whether intervention techniques (e.g., implementation intentions) from other domains of self-control problems can help individuals to reduce procrastination in the context of social media. Thereby, the project will provide practical implications that help individuals to reduce their level of procrastination and to foster a competent use of social media.
Applicants should have a master in psychology or a related field (e.g., cognitive science, communication science, marketing) and strong methods skills (incl. experience with SPSS or R). The PhD candidate will be associated with the Consumer Psychology research group. The research group examines consumer behaviour in various domains (e.g., purchasing, advertising, social media consumption) and focuses on motivation, self-regulation, and visual attention. The research infrastructure includes computer labs and eye-tracking equipment.
Further for information about the Consumer Psychology research group, visit https://www.uni-due.de/wirtschaftspsychologie (information currently only available in German)